Media Block

Located next to the Millennium Dome, the Greenwich Peninsula is a highly constrained development site bearing the scars of a diverse industrial history. Covering 74 hectares with 2.5 km of river frontage the site stretches across the peninsular touching the Thames on both sides of the riverbank knee.

Media City: This is the site of London’s New Media Campus: a conglomeration of media industry headquarters and media education. This prototypical urban community will integrated a diverse programme into an coherent urban field.

What is the shape of this new urban quarter? Low or High? Field or Block? Open or Closed? Unit 9 will test and scrutinise principals of conglomerate ordering and juxtapose it with dense, tall, multi-programmed, ‘closed’ blocks.

The Unit continues the exploration of urban formations and buildings of projective nature that promote the production of new urban communities; projects that challenge conventions of private versus public urban space and contest ground versus building dichotomy.